Upgrading of the industrial structure washing machine market is now high-end civilians – home applia www.av7788.com

The upgrading of the industrial structure: the market of high-end washing machine is now civilian — home — people.com.cn original title: the upgrading of industrial structure: the market of high-end washing machine is now common in the home appliance industry overall situation is not optimistic about the situation, the washing machine market is also in amount down dilemma. On 2016 held in the end of the month (dry) wash washing machine industry forum, the State Information Center released data show that from 1 to July, the domestic key city washing machine sales of 13 million 250 thousand units, and five rural market sales of 5 million 500 thousand units, a total of 18 million 750 thousand taiwan. Compared with the same period last year, sales fell 6.1%, sales fell by 6.91%. Washing machine industry that the former two years in the white market "thriving" has officially entered a period of adjustment no longer limelight. High end of the trend of the civilian population is very clear national data center monitoring data show that from 1 to July this year, the proportion of total sales accounted for the proportion of automatic roller upgrade by up to 5.7 percentage points, up to 44.45%. From the amount of laundry, more than 7 kilograms of upward trend, from 7 to 9 kilograms of some products accounted for sales increased by 20.65 percentage points, the proportion of sales increased by 17.73 percentage points, more than 9 kilograms of products in the rising stage. PRC, the data also show that from 1 to August, dry cleaning drum washing machine proportion of 12.2%, expected annual sales will tumble dryers the growth of 57.8%. At the same time, from the price factors to analyze the washing machine market, high-end civilian trend has been very obvious. The first 7 months of this year, the washing machine market price war intensified, washing machine mainstream volume price has suffered different degrees of decline, the drum 9 ~ 12 kg product price even dropped from 8242 yuan to 4440 yuan, almost halved. On the one hand is the civilian high-end product prices in the past, on the other hand is the civilian choice of intelligence, frequency conversion, the proportion of high-end products such as rollers are also increasing. Jingdong data show that since 2016, the frequency of washing machine sales amounted to 56.3%, more than 7.1 kg capacity segment sales accounted for 38.4%, intelligent washing machine sales accounted for nearly 40% of the proportion of more than 4600 yuan, washing machine has been increased to 8%. The upgrading of the industrial structure still contains opportunities Chinese household appliances association secretary general Zhu Jun said in an interview with reporters, "high-end civilian" is in accordance with the current industrial structure upgrading direction and purpose of the washing machine manufacturers, in free cleaning, automatic delivery, frequency and other high-end products in the field of model is rapidly increasing. Although the industry environment is bad, but the strength of the brand industry can still upgrade the industrial structure from the harvest "cheese outlet". For example, Little Swan announcement on the show, to continue to drive the optimization of product structure, the first half of this year revenue growth of 30.86%, net profit growth of 34.86%; Haier also upgraded to high-end consumer trends, intelligent, the first half of the introduction of a variety of innovative products, leading the high-end market share. (Liu Li) (commissioning editor Bi Lei and Shen Guangqian)相关的主题文章: